How to Handle Tough Calls with Confidence in Freight

In a high-stakes industry where communication can make or break relationships, Ryan Mize, Director of Carrier Sales at Sethmar Transportation Inc., shares his approach to navigating tough conversations. He emphasizes the importance of staying calm and collaborative during challenging calls, often stepping in to de-escalate situations and realign communication. Reflecting on the influx of inexperienced carriers and brokers during COVID-19, many of whom entered the industry for short-term gains, Mize highlights the value of Sethmar's long-standing, experienced team in maintaining their edge in a competitive market. #CarrierSales #FreightBroker #DeEscalation #TransportationLeadership #LogisticsCommunication