Why Trucking Companies Are Harder to Sell Software To

Building software for trucking companies is a very different challenge. Matt Silver, CEO and Co-Founder of @cargado, explains that selling software to owner operators is difficult unless the value is crystal clear and tied directly to making more money. Unlike shippers, where vendors are asking for budget, brokers and platforms calling carriers are usually offering freight and payment, which completely changes the dynamic of the relationship. #BCSFreightNetwork #FreightTech #Cargado #Trucking #OwnerOperators #LogisticsTechnology #FreightBrokers #SupplyChain #Transportation #TruckingIndustry