Why More Revenue and Trucks Don't Always Mean Higher Profits

Many brokers and trucking companies aim for specific revenue numbers or truck counts, but Ryan Moreland, Strategic Advisor for Tenney Group, says achieving these goals doesn't always increase business value or profitability due to the necessary investments and support required. He explains that it's essential to unpack what reaching these milestones truly means, ensuring that growth efforts actually create value rather than just keeping the business busy.