Shipper Solicitation: Dos and Don'ts from Corey Ritenour

Want to understand the do’s and don’ts of soliciting a shipper? Corey Ritenour, Sr. Director of Transportation at Lindt & Sprüngli, explains that, when soliciting a shipper, avoid leaving generic voicemails or sending vague emails about having trucks in the area. Instead, he suggests being specific about your services and how they align with the shipper's needs, and avoiding mass BCC emails or automated subscription blasts, which come across as impersonal and lazy.