Breaking Barriers: Uniting Freight Brokers and Carriers

Michael Lombard, owner of Lombard Trucking, emphasizes the importance of self-awareness in building professional relationships. He advocates for unity through conferences that effectively connect brokers and carriers, contrasting this with the ineffectiveness of legacy organizations like ATA, which he believes are out of touch. Lombard argues that meaningful change and collaboration must come from within the industry itself, rather than relying on established but disengaged groups.