Revolutionizing Supply Chain Solutions by Thinking Outside the Box

What if the solution to supply chain problems wasn’t just about tackling logistics—but about expanding the scope of support? Liz Ward, Head of ZEBOX America, shares how their initial goal was to solve supply chain issues, especially in the aftermath of COVID, by matching startups with these challenges. However, they quickly realized that startups alone might not be equipped to handle the scale of these problems. This insight led them to broaden their approach, engaging with functions like HR, finance, and marketing. By connecting startups with non-core operations, they discovered more successful, targeted solutions.