Why Good Drivers Are Getting Harder to Find

If good drivers are hard to hire, the problem might not be the drivers. Paul Gibson, Director of Brand and Growth Strategy at the Broker-Carrier Summit, explains that tightening requirements without improving pay or job quality makes trucking roles less competitive. He points out that when the work is not worth the tradeoff, the industry should not be surprised when the talent pool shrinks, and long-standing market issues resurface. #TruckingIndustry #DriverHiring #FreightJobs #Logistics #SupplyChain #TruckDriverPay #Freight #Trucking #TruckDrivers