Why Sales Is Really About Relationships in Freight

Sales can feel intimidating, but it doesn't have to be. Rebecca Cooke, Director of Partnerships at the Broker-Carrier Summit, found sales intimidating despite years in hospitality and operations, until she realized freight is built on people, not pressure. She explains that confidence comes from understanding relationships, building trust, and knowing who you want to grow with, especially in a relationship-driven industry like logistics. #BrokerCarrierSummit #WomenInLogistics #FreightSales #LogisticsCareers #SupplyChainLeadership #FreightIndustry #LogisticsNetworking #WomenInFreight #SalesInLogistics